Urban Care Purple Intensive Hair Care Mask for Blonde & Highlighted Hair 230ml – Anti-Brass Toning Treatment

Brand: Urban Care
Product Line: Purple
Category: Intensive Hair Care Mask / Anti-Brass Toning Treatment
Size: 230ml
Hair Type: Blonde, bleached, highlighted, gray, and silver hair
Main Ingredients: Purple Pigments (CI 60730), Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Ethylhexyl Methoxycinnamate
Texture: Rich rinse-off hair mask
Key Benefits: Anti-brass toning, conditioning, softness, smoothness, color maintenance, UV protection
Country of Origin: Not specified in the supplied product information

Urban Care Purple Intensive Hair Care Mask 230ml

 is a toning and conditioning treatment designed for blonde, bleached, highlighted, gray, and silver hair. Its purple pigment CI 60730 helps visually neutralize unwanted yellow and warm brassy tones, while the Herbal Keratin Complex provides conditioning support with hydrolyzed Soy, Corn, and Wheat Proteins. A UV filter complements the formula by helping protect hair color from sun exposure and fading.

Introduction

Urban Care Purple Intensive Hair Care Mask is designed for customers who want to maintain a cooler, more balanced-looking tone while giving lightened hair an intensive conditioning treatment. Its purple pigments work through color theory, helping visually counteract yellow and some warm orange tones that can become more noticeable in blonde, bleached, or highlighted hair.

The formula combines the toning effect of CI 60730 with an Herbal Keratin Complex containing hydrolyzed Soy, Corn, and Wheat Proteins. These plant-derived proteins provide cosmetic conditioning and support for smoother, more manageable-looking hair. Ethylhexyl Methoxycinnamate adds UV-filter support, making the mask a useful addition to color-maintenance routines for hair exposed to sunlight.

Key Ingredients Overview

Purple Pigments – CI 60730

CI 60730 is a violet cosmetic pigment commonly used in toning hair products. Purple pigments visually counteract yellow tones and can help reduce the appearance of unwanted warmth in blonde and lightened hair.

Hydrolyzed Soy Protein

Hydrolyzed Soy Protein is a plant-derived protein used in hair-care products for conditioning and film-forming benefits. It helps support a smoother, softer hair feel.

Hydrolyzed Corn Protein

Hydrolyzed Corn Protein provides plant-based conditioning support and can help improve the cosmetic feel and manageability of the hair fiber.

Hydrolyzed Wheat Protein

Hydrolyzed Wheat Protein is commonly used in hair-care formulas to provide conditioning and film-forming properties, supporting softness and manageability.

Ethylhexyl Methoxycinnamate

Ethylhexyl Methoxycinnamate is a UV filter used in cosmetic formulations. In hair care, it contributes to protection against sunlight exposure and helps support the appearance of colored hair.

Comparison Section

Urban Care Purple Mask vs Purple Shampoo

Purple shampoo combines cleansing with toning, while the Purple Intensive Hair Care Mask provides a richer conditioning treatment alongside pigment deposition. The mask may be preferable when blonde hair is both brassy and dry.

Urban Care Purple Mask vs Purple Leave-In Spray

The purple mask is a rinse-off intensive treatment with a richer conditioning feel. The Purple Leave-In Spray provides lightweight toning and conditioning without rinsing and can be more convenient between washes.

Urban Care Purple Mask vs Regular Hair Mask

A regular hair mask focuses primarily on conditioning and nourishment. This Urban Care mask adds violet pigments, making it suitable for customers who want both intensive conditioning and anti-brass toning.

Health Boutique Expert Insight

Purple masks are most useful when unwanted warmth is visible in lightened hair, but they should not be viewed as permanent color correction. Violet pigments visually counteract yellow tones; deeper orange or copper tones may require a different pigment balance or professional toning depending on the starting hair color.

Because this is an intensive pigment-containing mask, application time and quantity matter. Very light or porous hair can absorb pigment more readily and may develop a temporary violet, lavender, or grayish cast if too much product is used.

The Herbal Keratin Complex adds plant-protein conditioning support, which can be particularly useful for chemically lightened hair. However, protein conditioning should be balanced with moisture-focused products if the hair becomes stiff or less flexible with frequent use.

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Anti-Brass Toning: Helps neutralize unwanted yellow and warm brassy tones.
Purple Pigments: CI 60730 provides the violet toning effect.
Blonde Hair Care: Designed for blonde and lightened hair.
Highlighted Hair Care: Helps maintain a cooler-looking tone between salon visits.
Herbal Keratin Complex: Provides plant-protein conditioning support.
Intensive Conditioning: Helps improve softness and manageability.
UV Filter: Helps protect hair color and the hair fiber from sun exposure.
Smoothing Care: Supports a more polished, healthier-looking finish.

Why Customers Choose This Product

A purple hair mask offers two functions in one treatment: toning and conditioning. Unlike a purple shampoo, which is primarily a cleansing product, this mask is designed to provide a richer conditioning experience while depositing violet pigment to help maintain a cooler-looking tone.

The 230ml format is convenient for customers who want to incorporate anti-brass care into their weekly or regular hair routine. It can be especially useful for blonde or highlighted hair that becomes dry, porous, or difficult to manage after chemical lightening.

Who Is It Suitable For?

Blonde and bleached hair.
Highlighted and balayage hair.
Gray and silver hair.
Hair prone to yellow or warm brassy tones.
Customers looking for combined toning and intensive conditioning care.

Who May Prefer Another Product?

Customers who only need mild toning and do not require an intensive conditioning treatment may prefer a purple shampoo or lightweight purple conditioner.

Those with very strong orange or copper tones may need a professional toner or a product containing pigments better suited to their specific underlying color.

Customers with very porous or extremely light hair should begin with a shorter application time or smaller amount, following the product directions, because porous hair may absorb violet pigments more intensely.

Shampoo the hair and rinse thoroughly.
Apply the mask evenly to clean, damp hair, focusing on the lengths and ends.
Distribute through the hair using your fingers or a wide-tooth comb.
Leave on for the recommended time stated on the packaging, monitoring the toning effect on very light or porous hair.
Rinse thoroughly and style as desired.

Purple Pigments – CI 60730, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, & Ethylhexyl Methoxycinnamate

What is this product used for?

Urban Care Purple Intensive Hair Care Mask is used to condition blonde and highlighted hair while helping neutralize unwanted yellow and brassy-looking tones.

Does it remove brassiness?

It helps visually neutralize yellow and warm tones through purple pigments. It does not permanently remove or chemically reverse brassiness.

Is it suitable for blonde hair?

Yes. It is specifically designed for blonde and lightened hair.

Can it be used on highlighted hair?

Yes. It is suitable for highlighted and balayage hair that develops unwanted warm tones.

Can it be used on gray or silver hair?

Yes. Purple toning products can help maintain a cooler-looking appearance in gray and silver hair.

Does it contain purple pigment?

Yes. CI 60730 is the highlighted purple pigment responsible for the toning effect.

Does it contain keratin?

It features an Herbal Keratin Complex based on hydrolyzed Soy, Corn, and Wheat Proteins.

Does it contain UV protection?

The formula contains Ethylhexyl Methoxycinnamate, a UV filter that contributes to protection against sunlight and color fading.

Will it turn my hair purple?

It may temporarily create a violet or lavender cast if too much is applied, particularly on very light or porous hair. Follow the recommended application time and start conservatively.

How often should I use it?

Frequency depends on how quickly unwanted warmth develops and how your hair responds to the pigment. It is generally better to use toning treatments according to need rather than automatically at every wash.

Can I use it instead of purple shampoo?

Yes, it can provide anti-brass toning without shampooing, but it does not replace the cleansing function of purple shampoo.

Can I use it with the Urban Care Purple Leave-In Spray?

Yes, but using two purple-pigment products in the same routine may create stronger toning. It is generally better to alternate them or adjust the amount according to the desired result.

Is it suitable for dry hair?

Yes. Its intensive mask format and plant-protein conditioning system can help improve softness and manageability in dry-looking hair.

Can it be used on natural blonde hair?

Yes, provided the desired toning effect is appropriate for the hair's underlying tone. The strongest visible effect is generally seen on lighter hair.

How long does one 230ml mask last?

There is no fixed duration. It depends on hair length, thickness, frequency of use, and the amount applied per treatment.

What is the price in Jordan?

Please check Health Boutique JO for the latest price.

Do you ship to Saudi Arabia and GCC countries?

Yes, we ship to selected GCC countries.

Is international shipping available?

Availability depends on destination.

Is Urban Care Purple Hair Mask good for blonde hair?

Yes. It is specifically designed for blonde, bleached, highlighted, gray, and silver hair and helps maintain a cooler-looking tone.

Does Urban Care Purple Mask remove orange tones?

Purple pigments are primarily effective at visually counteracting yellow tones and some warm brassiness. Strong orange or copper tones may require a different toning product or professional color correction.

Will the Purple Hair Mask turn blonde hair purple?

It can temporarily leave a violet or lavender cast if too much product is used, particularly on very light or porous hair. Start with a conservative application and follow the recommended timing.

Does Urban Care Purple Hair Mask contain keratin?

Yes. It features an Herbal Keratin Complex based on hydrolyzed Soy, Corn, and Wheat Proteins.

Can I use the Purple Hair Mask every wash?

It is better to adjust use according to how quickly brassiness develops and how your hair responds. Frequent pigment use is not always necessary.

Can I use the Purple Mask with Purple Shampoo?

Yes, but using both in the same routine can create a stronger toning effect. Alternating them may be more appropriate for customers who want a subtle result.

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