Urban Care Purple Shampoo for Blonde & Highlighted Hair 250ml – Anti-Brass Toning & Color Care

Brand: Urban Care
Product Line: Purple
Category: Purple Toning Shampoo / Color-Correcting Shampoo
Size: 250ml
Hair Type: Blonde, highlighted, bleached, and lightened hair
Main Ingredients: Purple Pigments, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, UV Filter
Texture: Toning shampoo
Key Benefits: Anti-brass toning, color correction, blonde maintenance, conditioning, UV-filter support
Country of Origin: Not specified in the supplied product information

Urban Care Purple Shampoo 250ml

is a toning shampoo designed for blonde, highlighted, bleached, and lightened hair. Purple pigments help counteract unwanted yellow and orange tones, while Herbal Keratin provides plant-protein conditioning for damaged-looking strands. A UV filter adds additional color-care support against sunlight exposure. It is ideal for maintaining a cooler, brighter-looking blonde between salon visits.

Introduction

Urban Care Purple Shampoo is formulated for blonde and highlighted hair that develops unwanted yellow or brassy tones over time. Its purple pigments work through color correction, visually counterbalancing warm yellow and orange tones to help blonde hair maintain a cooler and more balanced appearance. This makes it a useful addition to a blonde or highlighted hair-care routine.

The formula also features Herbal Keratin derived from hydrolyzed Corn, Wheat, and Soy Proteins to provide conditioning and improve the cosmetic feel of weakened or chemically treated hair. A UV filter contributes additional protection against sunlight-related color fading and environmental exposure, making the shampoo suitable for maintaining the appearance of lightened hair between regular washes.

Key Ingredients Overview

Purple Pigments

Purple/violet pigments are color-correcting ingredients used to visually counterbalance yellow and some warm tones in blonde and lightened hair. They help maintain a cooler-looking blonde appearance.

Hydrolyzed Corn Protein

Hydrolyzed Corn Protein is a plant-derived protein used for conditioning and film-forming properties. It contributes to the Herbal Keratin system and supports the cosmetic feel of weakened hair.

Hydrolyzed Wheat Protein

Hydrolyzed Wheat Protein provides conditioning and helps improve the feel and manageability of damaged-looking hair.

Hydrolyzed Soy Protein

Hydrolyzed Soy Protein complements the plant-protein complex and provides additional conditioning support.

UV Filter

The UV filter provides additional protection against sunlight exposure and environmental factors that can contribute to color fading.

Comparison Section

Urban Care Purple Shampoo vs Regular Shampoo

Regular shampoo focuses primarily on cleansing, while purple shampoo adds color-correcting pigments to help neutralize unwanted yellow or warm tones. Purple shampoo is therefore more targeted toward blonde and highlighted hair.

Urban Care Purple Shampoo vs Blue Shampoo

Purple pigments are generally used to counteract yellow tones, while blue pigments are commonly used to counteract orange tones. The best choice depends on the specific unwanted tone visible in the hair.

Urban Care Purple Shampoo vs Urban Care Purple Intensive Hair Mask

The purple shampoo provides cleansing and toning during washing, while the intensive purple mask provides a richer conditioning treatment alongside toning. The mask may be more suitable when lightened hair also needs additional softness and conditioning.

Health Boutique Expert Insight

Purple shampoo works through color theory rather than permanently changing the hair's pigment. Violet sits opposite yellow on the color wheel, so purple pigments can visually reduce the appearance of yellow tones in blonde and highlighted hair.

The strength of the toning effect depends on factors such as hair porosity, current color, amount used, and contact time. Very porous or heavily bleached hair may absorb pigment more readily, so it is often better to start with a shorter application time.

Purple shampoo should not necessarily replace every regular shampoo. Alternating it with a moisturizing shampoo can help maintain a balanced routine, particularly when the hair is dry or chemically treated.

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Anti-Brass Toning: Helps neutralize unwanted yellow and orange tones.
Purple Pigment Care: Supports a cooler-looking blonde appearance.
Blonde Maintenance: Helps maintain the visual tone of blonde and highlighted hair.
Herbal Keratin: Provides plant-based protein conditioning.
Damaged Hair Care: Helps improve the cosmetic feel of chemically treated strands.
UV Filter: Provides additional support against sun-related color fading.
Color-Care Routine: Ideal for maintaining blonde tones between salon appointments.
Shine & Freshness: Helps blonde hair maintain a brighter, more polished appearance.

Why Customers Choose This Product

Blonde and highlighted hair can gradually develop warmer tones due to environmental exposure, washing, and the natural appearance of underlying pigments. A purple shampoo provides a convenient way to incorporate color correction into the regular hair-washing routine.

Urban Care combines purple pigments with a Herbal Keratin complex and UV-filter support, making it more than a toning step. It can be incorporated into a broader routine alongside a moisturizing conditioner, intensive mask, or leave-in treatment for chemically treated hair.

Who Is It Suitable For?

Natural or dyed blonde hair.
Highlighted and balayage hair.
Bleached or lightened hair.
Hair with unwanted yellow tones.
Hair developing warm or brassy-looking tones.

Who May Prefer Another Product?

Customers with naturally dark hair without blonde or lightened sections may see little benefit from a purple toning shampoo.

Those with predominantly orange or copper tones may prefer a blue-toning product depending on the specific underlying tone.

Customers with very dry or porous bleached hair may prefer alternating the purple shampoo with a gentler moisturizing shampoo.

Those wanting intensive repair rather than color correction may prefer a dedicated bonding or repair treatment.

Wet the hair thoroughly with lukewarm water.
Apply an appropriate amount of purple shampoo to the scalp and hair.
Gently massage through the hair, focusing on blonde, highlighted, or brassy areas.
Leave the product on for the recommended time according to the packaging.
Rinse thoroughly and follow with a moisturizing conditioner or hair mask.

Purple Pigments, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, & UV Filter

What is Urban Care Purple Shampoo used for?

It is used to cleanse blonde and highlighted hair while helping neutralize unwanted yellow and warm brassy tones.

Does purple shampoo remove brassiness?

It can help visually neutralize unwanted yellow and some warm tones, making blonde hair appear cooler. It does not permanently remove the underlying pigment.

Is it suitable for blonde hair?

Yes. It is specifically designed for blonde and lightened hair.

Can I use it on highlighted hair?

Yes. It is suitable for highlighted and bleached hair.

Does it contain purple pigments?

Yes. Purple/violet pigments provide the product's toning function.

Does it contain keratin?

It features Herbal Keratin based on hydrolyzed Corn, Wheat, and Soy Proteins.

Does it contain protein?

Yes. Hydrolyzed Corn, Wheat, and Soy Proteins are included.

Can it make blonde hair more ashy?

It can help create a cooler-looking appearance by neutralizing yellow tones. The final result depends on the starting color, porosity, and application time.

Can purple shampoo turn hair purple?

If left on too long or used excessively, highly porous blonde hair can temporarily pick up violet tones. Following the recommended application time helps minimize this possibility.

How often should I use purple shampoo?

Frequency depends on how quickly brassiness develops and how your hair responds. It can be alternated with your regular shampoo rather than necessarily being used at every wash.

Can I use it on natural blonde hair?

Yes. It can be used to maintain a cooler-looking tone in natural blonde hair.

Can I use it on balayage hair?

Yes. It can be useful for maintaining the lighter sections of balayage and highlighted hair.

Can I use it on gray or silver hair?

Purple toning products are commonly used on gray and silver hair to reduce yellow-looking tones. Always assess the product's recommended use on your specific hair color.

Does it contain a UV filter?

Yes. The formula includes a UV filter for additional color-care support.

Does it repair damaged hair?

The Herbal Keratin provides conditioning support and can improve the cosmetic feel of damaged-looking hair, but shampoo cannot permanently repair structurally damaged hair.

Is it suitable for dry bleached hair?

Yes, but very dry or porous hair may benefit from alternating it with a moisturizing shampoo and using a rich conditioner or mask.

Can I use it with Urban Care Purple Intensive Hair Care Mask?

Yes. The shampoo can provide cleansing and toning, while the mask can add richer conditioning and additional toning care.

Can I use it every day?

Daily use is not necessary for most blonde hair. Overuse may result in excessive violet deposit, particularly on porous hair.

How long does one 250ml bottle last?

There is no fixed duration. It depends on hair length, density, washing frequency, and the amount used per wash.

What is the price in Jordan?

Please check Health Boutique JO for the latest price.

Do you ship to Saudi Arabia and GCC countries?

Yes, we ship to selected GCC countries.

Is international shipping available?

Availability depends on destination.

Is Urban Care Purple Shampoo good for blonde hair?

Yes. It is specifically designed for blonde, highlighted, bleached, and lightened hair and uses purple pigments to help neutralize yellow tones.

Does it remove yellow tones?

It helps visually neutralize yellow tones through purple color correction. It does not permanently remove the underlying hair pigment.

Can I use it on highlighted hair?

Yes. It is suitable for highlighted and lightened hair.

Does it contain Herbal Keratin?

Yes. Hydrolyzed Corn, Wheat, and Soy Proteins provide the Herbal Keratin component.

Can it be used on bleached hair?

Yes. It is designed for blonde and lightened hair, including bleached hair.

Can I use it with the Urban Care Purple Intensive Hair Care Mask?

Yes. Using the shampoo for cleansing and toning followed by the intensive mask can provide a more complete blonde-maintenance routine.

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